Ao Sun

The Legacy of Yan Fu and His Theory of ‘Faithfulness, Expressiveness, Elegance - Cover

The Legacy of Yan Fu and His Theory of ‘Faithfulness, Expressiveness, Elegance’

The art of translation is as much about culture, ideology, and philosophy as it is about language. One of the most influential figures in the history of Chinese translation is Yan Fu (严复, 1854–1921), a scholar, reformist, and translator who introduced modern Western thought to China during a critical period of transformation in the late […]

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Incorporating Chinese Cultural Literacy into Translator Training

In an era of global communication, the role of translators is more vital than ever. However, translation is not merely the conversion of words from one language to another—it is the careful transmission of meaning, tone, and cultural context. Nowhere is this more evident than in the translation of Chinese into other languages. Given the

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Machine Translation and Its Limitations for Chinese Cultural Content - Cover

Machine Translation and Its Limitations for Chinese Cultural Content

In an increasingly globalized world, machine translation (MT) has emerged as a powerful tool for breaking down language barriers and facilitating cross-cultural communication. With the development of neural machine translation (NMT) systems such as Google Translate, DeepL, and Baidu Translate, access to multilingual content has become faster and more accessible. However, despite rapid advancements, machine

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The Role of Data in Driving Localization Decisions - cover

The Role of Data in Driving Localization Decisions

In a rapidly globalizing world, companies must adapt their products, services, and content to resonate with diverse audiences across linguistic and cultural boundaries. This process—localization—is essential for delivering relevant, engaging experiences to users in different markets. However, effective localization is not achieved through guesswork or a one-size-fits-all approach. Instead, it must be informed and guided

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Opportunities in the Translation Industry: Specialized Translation Services

In the contemporary globalized landscape, the translation industry is experiencing a remarkable upsurge in demand for specialized translation services. This surge is driven by the increasing need for precise, industry-specific language expertise across various sectors, particularly healthcare, law, and technology. As these industries continue to expand their international reach, translators are presented with unique opportunities

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The Future of Translation: Trends to Watch in 2025 - cover

The Future of Translation: Trends to Watch in 2025

In 2025, the translation industry is poised to undergo a profound transformation, driven by technological advancements, shifting market demands, and an increasing focus on cultural and environmental sustainability. As global communication becomes more seamless and interconnected, the future of translation is set to be defined by several key trends that will shape how we bridge

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A Comprehensive Guide to Translation Services at the Canton Fair: Which is Best for You—Simultaneous, Consecutive, or Escort Interpretation? - COVER

A Comprehensive Guide to Translation Services at the Canton Fair: Which is Best for You—Simultaneous, Consecutive, or Escort Interpretation?

The Canton Fair is one of the most influential international trade fairs globally, attracting exhibitors and buyers from all corners of the world. Amidst this bustling international event, language barriers can pose significant challenges. Translation services thus become an essential tool for smooth business negotiations, product presentations, and information exchanges. However, with various types of

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How to Find the Most Cost-Effective Translation Services Within Your Budget? - COVER

How to Find the Most Cost-Effective Translation Services Within Your Budget?

In today’s globalized world, translation services are more important than ever. Whether you’re a business looking to expand into new markets, a student needing academic documents translated, or an individual seeking to communicate across language barriers, finding a translation service that offers both quality and affordability is crucial. This article aims to guide you through

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relevance theory - cover

The Relevance of Relevance Translation Theory in Contemporary Linguistics

In the dynamic and ever-evolving field of translation studies, the Relevance Translation Theory has emerged as a groundbreaking approach that challenges traditional paradigms and offers a more holistic understanding of the translation process. Rooted in the principles of Relevance Theory from pragmatics, this theory emphasizes the cognitive and communicative aspects of translation, shifting the focus

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The Art and Science of Translating Biopharmaceutical Texts - Cover

The Art and Science of Translating Biopharmaceutical Texts

In the rapidly evolving world of biopharmaceuticals, accurate and effective translation is more than just a linguistic exercise; it is a bridge that connects cutting-edge research, clinical applications, and global patient care. Biopharmaceutical translation is a specialized field that demands a unique blend of scientific knowledge, linguistic proficiency, and cultural sensitivity. The Complexity of Biopharmaceutical

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